Brand Refresh Proposal
Prepared for Atlas Co · Q2 2026
Overview
A four-week engagement to refresh your visual identity for the Series A launch — new wordmark, brand guidelines, and a 6-page site refresh.
Scope
- Discovery & audit (week 1)
- Logo + brand system (week 2)
- Website redesign (week 3)
- Launch + handoff (week 4)
Investment
| Phase | Deliverable | Fee |
|---|---|---|
| Discovery | Audit + strategy doc | $3,000 |
| Identity | Wordmark + system | $7,000 |
| Website | 6-page redesign | $6,000 |
| Launch | Guidelines + handoff | $2,000 |
| Total | $18,000 |
50% to start, 50% on launch. Net 7.