8 plug-and-play proposal templates
Real proposals real freelancers use. Copy, swap [your details], send. Or generate a custom one in 47 seconds with AI.
Website Design Proposal
Subject: Website Design Proposal — [Client Name] Hi [Client First Name], Thanks for the call yesterday. I've put together a proposal for the [Project] website. The goal is a 5-page marketing site that turns visitors into leads — fast, mobile-first, and easy for your team to update. Scope • Discovery + sitemap (1 round of revisions) • 5 page designs in Figma (Home, About, Services, Case Studies, Contact) • Front-end build (responsive, SEO-ready, Cloudflare-hosted) • Content placement (you supply final copy and assets) • 2 rounds of revisions on design and on build • 30-day post-launch support Out of scope (priced separately if needed) • Copywriting, photography, illustration • CRM/email/marketing automation integrations beyond a basic contact form • Ongoing maintenance after the 30-day support window Timeline Week 1: Discovery + sitemap signoff Weeks 2-3: Design (presentation end of week 3) Weeks 4-5: Build Week 6: QA + launch Investment Total: $[X], payable 50% on signature / 50% on launch. Next steps If this looks right, reply "let's go" and I'll send over the contract and an invoice for the deposit. Aiming for a kickoff call early next week. Thanks, [Your Name]
Frequently asked questions
Are these freelance proposal templates actually free?＋
Yes. All 8 proposal templates (web design, brand identity, social media, consulting, video production, coaching, SEO, freelance development) are completely free to use. Copy the text, swap in your details, and send.
Can I customise the proposal templates?＋
Yes. The copy-to-clipboard button drops the full proposal text into your clipboard. Open any text editor or document tool, paste, and customise the rates, timelines, deliverables and client name.
What should every freelance proposal include?＋
A great freelance proposal includes: 1) clear scope of work with deliverables, 2) timeline with milestones, 3) investment / pricing breakdown, 4) what's out of scope (priced separately), 5) payment terms (50/50 or 25/75 deposit splits), 6) revision allowance, 7) a clear next step. Our templates include all of these.
How long should a freelance proposal be?＋
Most effective freelance proposals are 1-2 pages. Anything longer risks losing the client. Use the templates as a starting point and trim aggressively — clients decide in the first 30 seconds whether to read the rest.
Can I generate a custom proposal with AI instead?＋
Yes. Swishr Desk's AI proposal generator creates a fully custom, branded proposal from a single-sentence brief in about 47 seconds. The free templates are a great starting point; the AI generator is faster and more personalised.